After a long hiatus, Escada’s finally launching another fragrance—and everything’s coming up roses. Literally. Especially Escada, which just premiered exclusively at Sephora, is a rose-based scent with additional notes of musk, ylang ylang, and sparkling pear. Besides smelling pretty great, it also has the delightful Bar Refaeli as its spokesmodel. Earlier today, we sat down with the Israeli beauty to get her thoughts on the perfume—and her new undergarment company.

ELLE: What was it like shooting the ad campaign for the fragrance?
Bar Refaeli: It was shot in a beautiful French garden with the well-known double “e” for Especially Escada. There are lots of roses in the photo because the fragrance has this very rare rose in it—it’s hard to find and smells very unique. They wanted the campaign to have a lively, free-spirited, easygoing feel because that’s exactly how the fragrance is. It’s not heavy, not too sweet—just very light and fresh.

ELLE: So we’re assuming the dress you’re wearing in the photo is Escada…
BR: Yes, they made an Especially Escada dress—it was pink and it was so cute! I felt really girly and pretty in it. But it was still very elegant; it wasn’t too cheesy or childish.

 

ELLE: How is the dress similar or different from your usual style?
BR: I don’t have a specific style—the only thing specific that I require of my clothes is that they’re comfortable. Most of the time I just wear a t-shirt and jeans, but I love fashion and I do like to mix things up. I’ll go from an edgy look with a motorcycle jacket and leather pants to a soft, elegant dress with heels.

ELLE: What’s your favorite thing about Especially Escada?
BR: It’s versatile, so you can wear it for both day and night. I like wearing the same perfume all the time because that way people associate that smell with you and it becomes your signature scent. It’s actually really funny, though, because I got a few bottles of Especially Escada and gave them to my four best friends and mom. So now we’ll enter a room together and all smell like roses. No one has their own scent anymore. Everywhere I go, I smell me!

ELLE: What’s up next for you? Are there any projects you’re working on?
BR: I’m opening an online company called Undeez. The website, undeez.com, launches in November and on it you’ll be able to buy clothes—underwear, socks, and t-shirts for men and women—in very soft, basic fabrics. I started the site with a friend because when I like a pair of underwear, I’ll get 30 pairs of it in the same color. But I don’t have time to go buy underwear all the time. And I had boyfriends who were the same way—they never had time to go buy socks and underwear, that’s for sure!—so this website is great because after subscribing, you get these necessities sent directly to you each month.